Many of today’s augmented reality apps are used in marketing and consumer AR, where they influence the choice of products or consumer brand attitudes. For example:you’re buying a shirt and you try on a few to decide which one suits you best. Or you take a tour through an apartment in Porto that you want to rent this summer. Or you’re looking for a new table for your living room, but don’t want to spend hours flipping through magazines, Instead you want to see what the table would look like in your living room before considering buying it. Just imagine, you can do that from the comfort of your own home. And how is that possible? Thanks to AR and VR apps.
AR and VR blur the boundaries between the physical and digital worlds by offering a new form of interaction with customers, colleagues and the world around us. AR and VR have enormous market potential for making work and life easier.
Augmented reality apps are also finding their way into the everyday life of companies. Enterprise augmented reality is becoming increasingly important and helps companies achieve their efficiency, cost and innovation goals.
Planning and construction
For example, in planning and construction. With Sitevision from Trimble’s Augmented Reality System, you can visualize road, rail, and terrain maps with incredible accuracy. In this way, you can simplify cooperation in projects and facilitate communication between various parties on the job site.
Inspection and assembly
With our augmented reality app Inspect AR, we achieve measurable success in companies of various sizes and industries. For example, AugmentIT customers can achieve an average increase in workforce efficiency of 32 percent.
The augmented reality app Inspect AR is most commonly used for tasks such as inspection and maintenance. Inspect AR, for example, benefits many processes in the areas of system control, inspection tours, receiving and outbound checks, final acceptance, safety and compliance checks, as well as maintenance and quality assurance.
Inspect AR is also used in assembly. Inspect AR acts as a kind of virtual template that helps to detect and correct defects during assembly. Another application area for Inspect AR is training, instruction and familiarization. Inspect AR supports companies with training their employees to repair systems and products more efficiently.
Another major advantage of Inspect AR is that you can use different devices for the same inspection. This allows several employees to participate in the same inspection. Another benefit of Inspect AR is efficient work, as well as increasing and ensuring the quality of the inspections performed. It is also possible to analyze data and reduce the number of less skilled workers to enable use in relatively complex activities. By the way, AugmentIT’s augmented reality app can be used on all current Android phones and tablets, AR glasses and industrial solutions (RealWear).
The augmented reality app in the operating room of tomorrow
The augmented reality app not only has the potential to protect people’s health but also to save lives, as demonstrated by a project at the University Hospital for Neurosurgery at the Inselspital in Bern.
Recently, innovative mixed reality has been used there to practice applications in neurosurgery. For example, patient findings as well as CT and MRI scans can be visualized via the HoloLens. This allows the surgeons to structure the surgical procedure in the team under realistic conditions and to identify possible complications as well as distinctive patient-specific characteristics, such as vascular constrictions, at an early stage. This increases understanding of the situation and reduces errors. The virtual image of an organ or body could be visualized in detail by an augmented reality app, and the surgical procedure could be precisely planned using AR technology.